You’re intelligent, well informed, and resourceful. You might be thinking that selling your own home is a good way to save money. Before you try selling yourself, consider a couple of questions. If you had cavity, would you treat your tooth yourself or hire a dentist? If you were facing life in prison, would you defend yourself or hire a lawyer?
If you choose to hire a professional in those situations you should hire a REALTOR too. Why trust a huge financial transaction like selling a home to anyone else?
Realtors Can Tap Hidden Information and Resources
Lots of information about the real estate market is available in newspapers and online. There are a variety of factors that are only visible to professionals who work in the market day after day. Through their network they can tap into information no one else can find so easily. To get the price you want, you’ll need the information that REALTORS have that may not be available to you.
Realtors Have Expert Negotiating Skills
Negotiating the price of a home isn’t quite the same as getting a good deal on a used car or television. With large sums of money, people’s fears and anxieties emerge in strange ways. REALTORS have enough experience working with buyers to know what makes them tick. A Realtor will both know what to say and what not to say to get a buyer to move in the direction you want.
Realtors Understand the Complexities of Closing
Selling a home involves a wide range of complex documents. Contracts that need specific information and timing. A single piece of missing or incorrect information can prevent a sale from closing. Even studying the regulations and guidelines is unlikely to give you the knowledge needed. Especially when it comes to inspections, deeds, warranties, contracts, and other documents. A real estate agent can make sure all your papers are in order on your side of the transaction. There’s no price you can put on your peace of mind during escrow.
No matter the type of home you’re selling, a REALTOR will provide you with support and guidance. Support and guidance that isn’t available from any book, magazine, or Google search. Realtors operate on a strict code of ethics that you can trust.
Technology has changed every industry and this includes real estate. Developments in real estate software have made it much faster, accurate and efficient. The Internet has also been influential in the transaction process.
Leveraging technology is the best way to sell a house especially in the winter. This is when potential buyers are not likely to brave snow and chilly conditions to view property.
How do you sell a house in the winter?
A strategic way to find a buyer in winter is to showcase property online. The Internet has billions of users. You can find a buyer from almost any part of the world. Thanks to technology, clients can take virtual tours of a house and even neighbourhood. They can visit every room and get a real look and feel for your house. These tactics give you a much higher chance of selling the property.
When looking for a buyer you want to cast the net as wide as possible. With social media and the Internet in general you can reach potential buyers from out of town. Online marketing will give you near unlimited reach. With great presentation and good creative, you can catch the attention of anybody. We’ve sold homes to people who never saw the home in person!
Another way to find buyers is to get your house show ready for the season. Start a fire, have hot chocolate (Maybe leave the Bailey’s out for now!) for guests to enjoy and add other touches that make your home a cozy haven of style and comfort.
The final strategy to adopt is to make use of social media creatively. After getting your house in its best form, take good photos and post them on social media. It’s not just about getting it on social media though. You have to get it in front of the right audience and that’s where you take advantage of Facebook ad targeting! That’s another way to show your house and get people sharing about it. You might just find your buyer on social media.